Qualitative study
KRAG Insights seasoned qualitative teams gather deep insights from target audiences across consumer, retail and other sectors. We provide a wide range of qualitative market research methodologies tailored to the needs of each study, ensuring every project benefits from the richness of qualitative analysis and is managed expertly, timely, and in close collaboration with you.
Our expert in-house program team, highly skilled in qualitative research techniques, has extensive experience with platforms such as NVivo, Atlas.ti, MAXQDA, and others
We excel in ethnography studies, traditional focus groups, in-depth interviews, and other bespoke methods of qualitative data collection and adapt to client-specific priorities, working with targeted respondent lists to ensure our qualitative research aligns precisely with your unique needs
Face to Face
Face to Face In-Depth Interviews, Focus Group Discussions, Product Testing, Consumer Interactions
Face to Face In-Depth Interviews, Focus Group Discussions, Product Testing, Consumer Interactions
Online
Encompassing Online Surveys, Online Bulletin Boards, Questionnaire Pre-Tests, and Consumer Interactions
Encompassing Online Surveys, Online Bulletin Boards, Questionnaire Pre-Tests, and Consumer Interactions
CATI
elephone Depth Interviews, Questionnaire Pre-Tests, and Consumer Interactions
elephone Depth Interviews, Questionnaire Pre-Tests, and Consumer Interactions